About Us

From Knocking on Doors to Opening Them for Others

Before Jeff Cappo owned his first dealership, he sold Kirby vacuum cleaners door to door. His career began one doorstep, one conversation, and one customer at a time—not at the head of a national company, but face to face with the people he hoped to serve.

Jeff eventually traded vacuum cleaners for vehicles, beginning a career in car sales. He worked, saved his earnings, and built toward a goal of owning a dealership himself. When he had saved enough to purchase his first dealership in Morristown, Tennessee, that goal became the foundation of what would grow into Victory Automotive Group.

His approach centered on a simple belief: lasting success begins with making each individual’s experience the best it can be. Each customer, each employee, and each interaction matters. Growth comes from getting those individual experiences right, time after time.

For a customer, that means having someone listen, answer questions honestly, and take the time to help them make a confident decision. For an employee, it means being valued for their contributions and having opportunities to learn, take on responsibility, and build a better future. The experiences are different, but the principle is the same: pay attention to the person, understand what matters to them, and make the most of the opportunity to serve them.

That people-first approach has helped Jeff grow Victory from a single dealership in Morristown to more than 60 dealerships across the country. The company’s reach has changed dramatically. The importance of the individual has not.

Great People Making up the Victory Team

Today, Jeff and his sons, Eric and Michael, remain involved in daily operations, keeping Victory a family-owned and operated business. Together, they carry forward the belief that a company’s success should create opportunities for the people who make it possible—from customers and employees to the communities each dealership calls home.

Guided by Faith, Family, and Future, Victory’s story is about more than building a dealership group. It is about what that growth makes possible: careers, stronger families, community support, and opportunities for others to pursue goals of their own.

Jeff started by knocking on doors. Today, the purpose is to keep opening them for others.